"This book not only provides context from case studies like MailChimp and Atlassian, but also interrogates the author's own experience of building a technology startup and objectively exposes the unique challenges posed to companies not founded by people who fit the stereotypical profile. Roble Musse introduces us to a powerful lens in which to dissect promising alternatives that could help liberate founders from the Silicon Valley angel and venture capital investment ethos."
– David Harris, former Startup Advocate for City of Seattle
“It is an intensely personal and introspective autobiography by an immigrant who had to overcome barriers of not just race, but country of origin and a faith which is viewed with much controversy since 9-11. Those of us who are fascinated by the rise and journey of successful tech entrepreneurs such as Mark Zuckerberg, Jack Ma, Jeff Bezos will get another side of the sheer grittiness of what it takes to get the business sustainable, and even then, not get the product to market.”
– Wayne Lau, Executive Director of Rainer Valley Community Development Fund
Click here to view Wayne's full review
“In this book, Roble Musse lays bare the hard realities of operating in an increasingly Islamophobic America.” – Zak Idan
"I 'stumbled' upon the National Association of Black Accountants (NABA) while practicing as first year associate at a Big 4 Accounting Firm. I had no prior awareness or knowledge of the organization, yet from Day 1 the organization [NABA] welcomed me with open arms. Roble's narration of his encounter with NABA reminded me of my own experience 15 years ago. My experiences with NABA has been unmatched by any of the 15+ organizations I've volunteered or worked for to date."
– Jeffrey Brown, CPA